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Make It Deluxe On Day One

Grabbing (and keeping) your audience’s attention is hard. Make sure fans get the most out of your movie on the first visit to your site by releasing standard and deluxe editions simultaneously. Here’s why:
VHX customers will pay more when there’s more to buy: When deluxe and standard editions are released together, 80% of those titles sell more deluxe editions than standard editions. On average, 60% of total sales among this group come from deluxe packages.
You can’t count on return visits to your site: When VHX titles release deluxe editions after standard editions, only 5% of total sales come from deluxe editions.
Fans care more about content than price: Our data shows no significant correlation between price and sales within the $5 and $20 price range. So offer more content, maximize profits, and make it deluxe!

vhxtv:

Make It Deluxe On Day One

Grabbing (and keeping) your audience’s attention is hard. Make sure fans get the most out of your movie on the first visit to your site by releasing standard and deluxe editions simultaneously. Here’s why:

  • VHX customers will pay more when there’s more to buy: When deluxe and standard editions are released together, 80% of those titles sell more deluxe editions than standard editions. On average, 60% of total sales among this group come from deluxe packages.

  • You can’t count on return visits to your site: When VHX titles release deluxe editions after standard editions, only 5% of total sales come from deluxe editions.

  • Fans care more about content than price: Our data shows no significant correlation between price and sales within the $5 and $20 price range. So offer more content, maximize profits, and make it deluxe!
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Kirby Ferguson, mastermind behind EVERYTHING IS A REMIX, just debuted another fascinating and fully independent video series, THIS IS NOT A CONSPIRACY THEORY. 

“What we are now realizing is that we are guided, constrained and even controlled by the systems we have made… [They] have no ideology, they have no ambition, they are not greedy, they are not good, and they are not evil. They are simply not like us.” 

Watch the first installment on YouTube for zero cents, then head to thisisnotaconspiracytheory.com to subscribe to all upcoming episodes, DRM- and conspiracy-free.  

vhxtv:

Kirby Ferguson, mastermind behind EVERYTHING IS A REMIX, just debuted another fascinating and fully independent video series, THIS IS NOT A CONSPIRACY THEORY

“What we are now realizing is that we are guided, constrained and even controlled by the systems we have made… [They] have no ideology, they have no ambition, they are not greedy, they are not good, and they are not evil. They are simply not like us.” 

Watch the first installment on YouTube for zero cents, then head to thisisnotaconspiracytheory.com to subscribe to all upcoming episodes, DRM- and conspiracy-free.